Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Register today.

Apple is making a lot of money from Pokémon Go, but its chief executive officer isn’t quite sure what the hell the game is called.

Tim Cook, CEO of Apple, thinks Pokémon is called PokéMan. During a conference call with investors as part of the company’s quarterly report, the executive spoke glowingly about developer Niantic’s Google Maps-powered monster-catching game. He also explained that the game is an example of how augmented reality — a technology that combines digital images with the real physical world — can change the way people interact with their phones.

Of course, while Cook gave this explanation to investors and analysts, he repeatedly referred to the game as PokéMan. Over the next two years, some analysts think Apple could generate $3 billion in revenues from Niantic’s free-to-play app. But with Pokémon Go dominating the download and grossing charts on iPhone, Apple is going to make that money whether Cook says the name right or not.

Have a listen to Cook’s thoughts about AR and the PokéMan:


GamesBeat Summit Next 2022

Join gaming leaders live this October 25-26 in San Francisco to examine the next big opportunities within the gaming industry.

Register Here

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.