Partnership Will Generate At Least $3 Million to Fight AIDS Over Next Three Years

DAVOS, Switzerland–(BUSINESS WIRE)–January 21, 2016–

Tradeshift, the global supplier collaboration platform with the goal to democratize business, today announced a partnership with (RED) to deliver more than $3 million for the Global Fund to fight AIDS, Tuberculosis and Malaria by driving contributions from across its network. (TRADESHIFT)RED will be available as an app on the Tradeshift B2B platform, enabling all buyers to start buying for impact. The partnership will include a donation to the Global Fund from transactions as Tradeshift monetizes its rapidly growing network.

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Businesses spend roughly $6.7 trillion every year on global trade. The opportunity to tap into this stream and redirect a percentage of it to the AIDS fight is an obvious way to help businesses easily embed social responsibility into their everyday procurement efforts in a seamless, frictionless way.

“Tradeshift is proud to be joining (RED) and becoming part of the iconic partnership history that has helped change the way industries operate and give. (RED) and Tradeshift are creating a platform for responsible buying,” said Christian Lanng, Tradeshift CEO & Co-founder. “The future of giving needs to go beyond one-off charity events. By integrating social entrepreneurship into our procurement process, we will encourage and deliver a steady stream of money to the AIDS fight. (TRADESHIFT)RED is an innovative way to drive impact buying, in addition to impact investing.”

The (TRADESHIFT)RED app facilitates a new model for giving by providing a real incentive for buyers to participate. Buyers can use the app to increase their savings while contributing to the global effort to end AIDS.

Deborah Dugan, CEO, (RED), said; “We are delighted to work with innovative players like Tradeshift that are disrupting the existing ways of doing business. We’re focused on building a positive and inclusive platform for corporate buying, and are excited about the huge impact we can make by tapping into everyday business-to-business transactions. Through the Tradeshift platform, we offer their business network an easy to support (RED)’s goal of delivering an AIDS-Free Generation.”

About Tradeshift

Tradeshift is a global network and platform that connects buyers and suppliers. We transform the way companies buy, pay, and work with suppliers. Tradeshift connects 500,000 companies across 190 countries. We’re headquartered in San Francisco with offices in Copenhagen, New York, London, Paris, Suzhou, Tokyo, Munich, and Novosibirsk.

About (RED)®

(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Supercell, Telcel, Tradeshift and Live Nation Entertainment. (RED) Special Edition partners include: aden+anais, Alessi, Fatboy USA, FreshDirect, Girl Skateboards, Gretsch, HEAD, Jonathan Adler, Moleskine, Mophie and Square.

To date, (RED) has generated more than $350 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 60 million people with prevention, treatment, counseling, HIV testing and care services.

(RED) is a division of The ONE Campaign. Learn more at

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Jack Ortner, 415-905-4030

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