As the world’s highest-rated travel-organizing app, TripIt has grown to serve over 10 million travelers worldwide by delighting them throughout their customer journey with timely and relevant information that takes the stress out of traveling.


Gordon Evans

Gordon Evans, VP Product Marketing, Salesforce

Elisa Haidt

Elisa Haidt, Director Marketing, TripIt


John Koetsier

John Koetsier, VP Product, VentureBeat

To do this, TripIt’s marketing team uses a combination of customer data and marketing automation tools layered on top of Salesforce.

Today, we’re excited to announce that Salesforce VP of Product Marketing Gordon Evans and TripIt Director of Marketing Elisa Haidt will be onstage at GrowthBeat — VentureBeat’s upcoming marketing-technology event — to unveil a never-before-seen case study.

NOTE: GrowthBeat is less than a week out and tickets are nearly gone. Get the full scoop here, and grab your tickets before they’re sold out!

Come learn from their takeaways and discover how your marketing team can drive engagement and conversions by creating personalized touch points that span the customer journey.

For more on GrowthBeat — including event themes, agenda, and full speaker list — head over to our event site.

Special thanks to the following industry leaders for supporting GrowthBeat: Radius and InsideSales as Platinum Partners; Demandbase as Gold Partner; Ion Interactive as Silver Partner; AT&T, Swrve, Act-On, Bizo, WP Engine, Personagraph and Looker as Event Partners; and CommandIQMarketing.AI, Seeloz, Gagein and Scripted as Nest Partners.