Tumblr is rolling out instant messaging on its blogging platform.

The company announced the new feature in a blog post ostensibly written by Aziz Ansari (we’re told this moniker was used in good fun and the post was not written by the comedian, Aziz Ansari).

Starting today, Tumblr users will see a little smiley balloon icon in their Tumblr dashboard. The new feature will allow users to have threaded chats on Tumblr.

tumblr chat

Not everyone will have access to chat immediately. The company said it’s rolling it out slowly across Android, iOS, and the Web. In order to get chat, you’ll need someone who has access to the feature to start chatting with you. For more information, check out Tumblr’s support page.

This is the biggest update to Tumblr since it launched GIF discovery engine Tumblr TV over the summer.

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