After Jack Dorsey co-founded Twitter, the company flew blind for its first two years. No one at the company knew how users were using the system, he tells students in this Entrepreneur Thought Leader Lecture at Stanford University. Instead, the company relied entirely on intuition. So when he founded Square, the first thing he built was an admin dashboard, which has given that company a much better insight into its customers. But too many companies haven’t followed this path.

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