Twitter is taking Promoted Tweets beyond Twitter in a new partnership with Yahoo Japan and news reader application Flipboard.
Advertisers will now be able to run ad campaigns both on Twitter and in places where Twitter is syndicated.
“Through this new partnership, Nissan could run a Promoted Tweet campaign on Twitter, with specific creative and targeting, and simultaneously run the campaign off Twitter, with the same targeting and creative in the Flipboard app,” the company wrote in a blog post.
Flipboard’s Promoted Tweets are available as of today, while Yahoo Japan will be rolled out soon. Expect to see more partnerships in the future.
Twitter says in the third quarter of 2014, the company saw 185 billion tweet impressions through the thousands of web and mobile applications that syndicate its feed.
Last week the company rolled out group messaging and new video features. The product releases come ahead of Twitter’s fourth quarter earnings release on Thursday.
VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.