The so-called Twitter exodus continues today with Rahul Ganjoo, who spent nearly two and a half years in a tech role at Twitter, joining Indian ecommerce giant Snapdeal as its new vice president of technology.

We’ve written before about how eBay-backed Snapdeal — most recently valued at $5 billion in August — is turning up the pressure on local rivals Flipkart and Amazon India, the latter of which saw a top executive quit today.

Twitter, meanwhile, appears to be backed into a corner trying to defend itself against an ongoing poaching spree that has seen the likes of Uber and Lyft lure over managers earlier this month amid internal turmoil.

Screen Shot 2015-09-21 at 16.51.39

Above: Rahul Ganjoo

“I’m incredibly excited to join the young and energetic Snapdeal family,” Ganjoo said in a statement. “Ecommerce in India is a very interesting space, and I am sure that my journey with the company will be a huge learning experience.”

“My focus will be on institutionalising best of breed product development practices to ensure Snapdeal is a world-class engineering organization. I am looking forward to contributing to Snapdeal’s vision of creating the most impactful digital ecommerce system by closing the gap between strategy and execution,” he added.

The exit of top-level executives from Twitter in recent months has come to pass despite it beating expectations on Wall Street.

Snapdeal’s cofounder, Rohit Bansal, said that Ganjoo “comes with 15 years of rich experience across various domains with his last stint being Twitter, a consumer facing high-decibel platform. Rahul’s expertise in identifying, monitoring, rationalizing, and controlling the interdependencies between projects will ensure optimal utilisation of resources which will enhance efficiencies of our platform.”

“[We are] growing at lightning speed and it’s important for us to adopt a cohesive approach towards technology enabled processes to offer consumers a seamless experience. I am sure Rahul will play a notable role in bringing synergies within Snapdeal’s internal processes and I wish him luck as he starts his journey with [us],” he added.

While Ganjoo has updated his LinkedIn and Twitter profiles to reflect the new position, he is still wearing a Twitter T-shirt in the latter — perhaps as a quiet nod to his former company as he leaves Silicon Valley to take that expertise east.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.