Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Register today.

Ubisoft is moving into TV. The company announced Mythic Quest: Raven’s Banquet, a TV show about the making of a fictional video game.

Ian Grimm is the fictional character who plays an egomaniacal creative director for Mythic Quest. It will debut for Apple TV.

Grimm is played by Rob McElhenney, an actor who starts in Always Sunny in Philadelphia.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.