Newsweek columnist Dan Lyons takes CNBC’s Silicon Valley bureau chief Jim Goldman to task after Goldman swore that sources told him that Steve Jobs’ health was not the reason Apple marketing head Phil Schiller presented at Macworld instead of Jobs.

Goldman went so far as to slam Gizmodo after the gadget blog claimed its own sources said Jobs was having significant health problems. “Until Apple says something different, or I get my hands on something tangible and trustworthy, I’m taking the company at its word.”

Sorry Jim, it doesn’t work that way. As Dan Lyons noted in the following clip, “there are two kinds of reporters who cover Apple. The kind who realize they’re getting snowed and they’re getting bullied and blocked out, and realize that a lot of what they’re being told is not true — and the other kind, who suck up in order to get access and end up getting played and punked. Like your Valley bureau chief got played and punked by Apple.” After that snub at Goldman, the CNBC anchors circle the wagons — but Lyons is having none of it.

Enjoy the show — and I doubt we’ll see Lyons back on CNBC for a while. Silicon Alley Insider says he’s been banned for life from the business net. CNBC had not returned my calls at press time.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.