, a San Francisco start-up that formed 18 months ago, aims to tackle the problem facing frustrated film-makers — who create shows but have no way to make money off them.

Dovetail is using a new mix of technologies. First it is focused on delivering high-definition video. Second, it is building a platform to serve advertising in these videos, but is also considering a subscription service. Jason Holloway, chief executive, told us Dovetail is different from competitor Akimbo because it doesn’t require you to purchase any hardware.

Dovetail delivers HD video with digital rights management (DRM), which protects content producers, he said. It also distributes its video through peer to peer technology, which lowers cost. Holloway said Dovetail is the way of the future. It will deliver content to the home PC, and will count on technology trends and habits to change rapidly — so that connecting the PC to the TV will soon be normal. Dovetail is self-funded, but is approaching investors and strategic partners • but he said rumors that Dovetail is about to get bought are “exaggerated.”

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