shervin tallehVonata is one of 70 companies chosen by VentureBeat to launch at the DEMO Fall 2010 event taking place this week in Silicon Valley. After our selection, the companies pay a fee to present. Our coverage of them remains objective.

Shervin Talieh wants to eliminate the call center. So the serial entrepreneur is taking another run at a tech startup with Vonata, a tool that promises to eliminate wait times to talk to a customer service representative, which he’s unveiling today at the DEMO conference.

Vonata routes consumer service requests to the customer service representatives appropriate for a customer’s needs. The customer can also specify a call time that works for their schedule.

The seven-person company, founded in 2010, is headed by Talieh. Its business model is to charge clients only when the service is used.

Vonata’s first customer will begin using the service in November. Talieh said the company is in negotiations with a large partner responsible for managing marketing campaigns for several Fortune 1000 companies.

Companies like Cisco, Alcatel-Lucent and Ribbit all offer elements of Vonata, but not the complete package, Talieh said.

Vonata has so far raised around $350,000 in two rounds from family and friends, the most recent of which was completed two months ago.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.