Learn how your company can create applications to automate tasks and generate further efficiencies through low-code/no-code tools on November 9 at the virtual Low-Code/No-Code Summit. Register here.

Independence Day director Roland Emmerich just launched his own VR company. No, really.

Emmerich is the chairman and co-founder of a new VR media outfit named VRenetic that aims to make 360 degree broadcasting accessible and affordable to everyone. The company has its own free app, VResh, that allows for real-time streaming of panoramic video with the use of a proprietary smartphone-connected camera. It’s powered by the company’s own Media Engine, which it plans to utilize in other apps developed both in-house and with partners.

Here’s a idyllic promotional spot set in an alternate universe where people who put a VR headset on during a bus ride to catch up with their friends on a beach.

The company claims is broadcasting is usable with average data connections, which could be key to its success if true. Streaming panoramic images is an intensive process, with much more data to channel than a standard screen.


Low-Code/No-Code Summit

Join today’s leading executives at the Low-Code/No-Code Summit virtually on November 9. Register for your free pass today.

Register Here

Not only that, but VRenetic will be releasing its own VR headset to support the platform. The device looks about as bare-bones as they come, with literally only the lenses and a minimalist frame to hold the smartphone, but that’s sort of the point of it all.

Ultimately it’s an idea we’ve seen before; affordable headsets and 360 degree cameras aren’t anything new, though perhaps in the combination of the two VRenetic is onto something. You can currently sign-up to beta test the new app, though prices for the company’s hardware haven’t yet been announced.

This story originally appeared on Uploadvr.com. Copyright 2017

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.