Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here.
Verify helps website designers determine which parts of their sites are the most eye-catching by, well, asking users what they are. It’s a suite of eight “tests” that ask users to click on interesting parts of the site or write down a few keywords based on what they remember about the site.
Verify first popped up at DEMO Spring 2010 as a private beta, and since then has gone through some pretty significant changes. They added additional tests to the Verify suite — like the multi-click test, which asks users to click on what they think are interesting elements of a website.
Verify also introduced paid plans for accessing the analytics — $9 a month to review the results of a test and $29 a month to find out what the demographics for the results are.
Verify is Zurb’s second website consulting application. Notable, its first app, lets members of a project team point out problem areas on an interface, and annotate them with comments. The Notable app aggregates all of these suggestions and packages them for management teams. It’s a more bottom-up approach to interface improvement than Verify, which is more top-down.
The Campbell, Calif.-based firm Zurb has been around for more than 12 years. Jonathan Smiley, a “huge geek for as long as he can remember,” is the lead designer for Verify and comes from a financial services software company in Alabama.
VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.