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Zurb, a consulting firm that helps other companies build and design better websites, launched a new web application today called Verify that helps determine what users remember most about a website.

Verify helps website designers determine which parts of their sites are the most eye-catching by, well, asking users what they are. It’s a suite of eight “tests” that ask users to click on interesting parts of the site or write down a few keywords based on what they remember about the site.

Verify first popped up at DEMO Spring 2010 as a private beta, and since then has gone through some pretty significant changes. They added additional tests to the Verify suite — like the multi-click test, which asks users to click on what they think are interesting elements of a website.

Verify also introduced paid plans for accessing the analytics — $9 a month to review the results of a test and $29 a month to find out what the demographics for the results are.

Verify is Zurb’s second website consulting application. Notable, its first app, lets members of a project team point out problem areas on an interface, and annotate them with comments. The Notable app aggregates all of these suggestions and packages them for management teams. It’s a more bottom-up approach to interface improvement than Verify, which is more top-down.

The Campbell, Calif.-based firm Zurb has been around for more than 12 years. Jonathan Smiley, a “huge geek for as long as he can remember,” is the lead designer for Verify and comes from a financial services software company in Alabama.

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