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apple-invite-croppedHTML5 and iTunes will form the centerpieces of Apple’s new content strategy, Wired reports in an article that claims an insider source.

“The new iTunes content will not be packaged as apps sold through the App Store,” Wired claims, “though Apple will likely provide a tablet app for displaying new content created with this new platform, and developers will still be free to create apps.”

Instead, HTML content will be presented similar to the way iTunes currently presents enhanced music and video content, according to a source Wired calls “a technologist with close ties to Apple.”

“The focus is going to be on content creation and participation,” the source told “If the tablet is going to be an answer to things like the Kindle, which are purely about consumption, what you’re going to see is Apple is going to be full-blown about creation.”

This strategy, if true, would jibe with a large movement among Internet content developers to use HTML5 to deliver their content through browsers built into computers, phones, airplane seats, and any other hardware. Google VP of Engineering Vic Gundotra is the movement’s most high-profile evangelist. At VentureBeat’s MobileBeat conference last year, Gundotra stood at odds with Nokia executive Tero Ojanperä, who said Nokia’s success was partly due to not requiring every phone to be powerful enough to run a cutting-edge browser.

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