Xing already had profile images. Its users will now have the ability to include more personal information on their profiles, including details about past positions, and a field showing their motivation for being listed on the service (e.g., to find new clients or jobs).
The people search engine Spock has made a similar move to incorporate profile information from outside sites. However Spock is much younger, and this could be Xing’s way of heading off incursions from Spock. LinkedIn, meanwhile, has kept a chilly distance from other Web 2.0 services.
The third new feature seeks to facilitate discussions between members. Members will be able to contact each other based on intention; a reporter and a salesman, for instance, would send different queries to other members.
Finally, users can dynamically edit their profile, changing information without going to a separate settings page.
Xing’s ability to quickly iterate and make design improvements may prove it as a worthy competitor to LinkedIn, despite its European origin. The site tends to differ in its friendlier appearance.
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