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Dave Goldberg and Bob Roback ran Yahoo’s music group for much of this decade. Now, reports MediaMemo blogger Peter Kafka, the two have launched a music service for video production professionals. It’s called Dashbox.
Dashbox sells a subscription service that allows customers — presumed to be video production professionals or hardcore amateurs — access to a library of usable music.
Goldberg (left, in photo) is one of many former digital music executives I’ve talked to who thinks the music business is fundamentally broken, so at first blush it’s a tiny bit surprising to see him back in it again.
But he and Roback are essentially investing in an entirely different industry–it’s a business-to-business market that really hasn’t been affected much by the digital revolution. If you want to use a song in your TV show, you can’t steal it via BitTorrent or stream it for free on Spotify.
It may not be as sexy as providing consumers with all the free music they want, but it may end up being more profitable.
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