Need a customized voicemail message for when your sweetie calls your cell? YouMail can handle that, although we’re not sure what makes the company compelling enough to take $4.5 million in funding.

The “killer feature” here seems to be the ability to set special messages for specific people, but YouMail also allows web access to your voice mail, as well as saving messages and allowing them to be shared.

What YouMail doesn’t do is anything the carrier networks couldn’t have done themselves, years ago. Then again, they haven’t thus far, so maybe the company is onto something.

VantagePoint Venture Partners made the investment, which is YouMail’s first. It’s based in Aliso Viejo, south of Los Angeles, Calif.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.