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A lot of people are spending a lot of money trying to fix mobile ads, and yet somehow they still stink.

The latest startup to offer a solution is Namo Media, which is announcing a $1.9 million seed round led by Google Ventures and joined by Andreessen Horowitz, Betaworks, and Trinity Ventures.

Helmed by former Googler and DrawChat/reMail chief Gabor Cselle, Nano Media’s angle on mobile ads is almost too simple: Instead of making ads intrusive, it aims to make them a part of the app experience itself. This, in theory, should fix a lot of the biggest hurdles with mobile ads, not the least of which is that they’re really annoying.

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As TechCrunch points out, Cselle himself doesn’t have an advertising background, but he’s supported by Tural Badirkhanli, who’s a former AdMob guy — which certainly helps.

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