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Microsoft today announced that its Bing search engine now lets users save certain kinds of content to quickly access later. The feature is currently available on Bing on desktop and on the mobile web, where you can save and bring up images, videos, shopping search results, and places.

So long as you’re signed in, you can look through the things you’ve previously saved by going to, or by clicking on the gear icon at the top of the page and selecting “My saves.” And if you’ve just saved something on desktop, you can easily get to everything else you’ve saved by clicking the “See all” link. From this new area, you can move items to other collections or delete them.

The launch comes after Google made it possible for users to save products and images from its search engine.

But this is also the result of companies beginning to view search as a bigger entryway for commerce. When you use Bing image search for certain queries — like “thanksgiving decorations,” you now see a button that says “See shopping results,” as the Bing team points out in a blog post. If you click the button, the layout changes, and you see prices, product descriptions, and the names of online retailers where you can buy these things. While you can click on the items and eventually buy them, you can also save them for later. Saving is just a part of the overall process.

Google appears to be keen on going in a similar direction, given its recent acquisition of Undecidable Labs. And, of course, Pinterest already sees saving as something you can do right alongside buying.

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