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Stripe unveiled a new set of developer tools today that are aimed at helping companies build ecommerce experiences for their customers. Called Stripe Elements, the new components provide businesses with login forms, shopping carts, and other key functionality.

The payment processing company built Elements because it found that 72 of the top 100 ecommerce sites had at least three flaws in their checkout processes that make it harder for people to buy products from those businesses.

Companies using the new product will be able to customize the look and feel of the elements to match their own websites, including tweaking colors, shapes, fonts, and layouts. Stripe will run Elements through its own servers, which will allow the company to provide features like localization based on from where a user is accessing a customer website.

Stripe will also handle the payment processing for transactions made through Elements so businesses don’t have to shoulder the burden of securing the process of buying products. In addition, customers will be able to accept new methods of payment like Apple Pay without having to code up that support themselves.


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According to Stripe, businesses using Elements will comply with basic Payment Card Industry Data Security Standards just by implementing the new tools.

All of this could help Stripe attract new customers for its payment processing services, which have proven popular among developers. The new capabilities are available to all Stripe customers today.

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