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Being in the line of work of an online tech writer, I tend to learn about trends sooner than others who aren’t allegedly as addicted to the web. Spending plenty of hours online writing about a variety of subjects is one way I’ve discovered what’s hot and happening in the app world. (Another way derives from being a mom with “carpool kids” that hip you to hot games like Blek after the car ride home and challenge you to knock out the colorful dots with a black line whilst the minivan idles in their driveway.)

All this research has led me to companies who are crushing the online world with new or old concepts that keep bringing in the dough in a glorious new manner. First off, as I’ve previously examined in some of my Venture Beat GamesBeat articles, real-money lottery apps and casino gambling companies are helping to rule the roost. Even ones like the UK-based William Hill are filling the iTunes App Store with their offerings, and since they are a familiar name among the “bookmakers” across the Pond – launched in 1934 and calling London their home – they are expanding their gaming presence in the same way lottery apps across the United States are realizing that there’s “gold in them there hills” of apps online and other web-based fare.

Trend #2: Buy a popular app’s code, re-skin it, sell it and repeat!

Another popular trend analogous to the moneymaking opportunities being realized by gambling companies who are expanding their real-money games around the online and app worlds is the popularity of non-developers following the trends of hit apps all the way to the bank with clones of their own.

The process goes something like this: First search the iTunes App Store for a popular app that’s being downloaded in droves and making money – either through ad revenue, the app’s cost or in-app purchases – or via a combination of any of those – and then seek to find the source code for sale.

Next, type “buy app source code” or “the best websites to buy app code” into Google, which will lead you to websites like Chupamobile or a boatload of others where you can try and find the code. At the very least, you’ll find very reasonably priced source code from other games from around $99 – along with the individual requirements for using the code. Some code you’ll have to “re-skin,” meaning you’ll need to change the graphics and artwork and audio files in order to use it as your own. Other developers don’t care, and will let you keep all that stuff the same, and even provide free tutorials along with the sale of the coding.

Once you have your source code that’s been updated however you see fit, it can be submitted to the app stores of your choosing, all the while hoping and praying it’ll get accepted and become a surprise hit.

With trends in real-cash gambling apps and app-cloning shaping the app retail space, it feels like app stores are the new California, and mobile ad revenue is the asset in this 21st century Gold Rush.