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According to a recent survey by Flurry, women gamers are ruling the mobile gaming app space big time, in terms of investing both time and money. As per the report, they spend 35% more time than their male counterparts in these gaming apps while 31% more spend in app purchases. Around 1.1 million devices had been evaluated to secure these results, which also revealed 42% more retention rates (with respect to gaming apps) when it came to women.
Women in the United States of America account for 47% of its total number of gamers— up from 42 per cent in the year 2012.
Now, one of the inevitable questions that strikes one is “Is it all because of the raging success of mobile game Kim Kardashian: Hollywood”? Hollywood is reportedly generating a staggering $700,000 a day and well on its way to rake in a gross $200 million in its first year itself. However, as far as the “retention” statistics are concerned, they are not all based on stimulation games like that of Kim Kardashian: Hollywood.
The women, reportedly, demonstrated a slant towards categories like runner/endless, bingo, quiz, slots, match 3, stimulation, casino, bubble shooter, solitaire and social-turn based. The men, however, scored when it came to categories like:
- Tower Defense
- Cards or battle
The news worthy research conducted by Flurry clearly paves the way for more search women centric games. One can only keep conjecturing. However, its not only about the names. It would be interesting to see which aspect of the future superstars or Hollywood heartthrobs becomes the USP of the games (if at all they are created). However, there is little doubt about the fact that developers would beef up their advertising big time, as women always have been more attractive advertising targets than their male counterparts.
Other Major Evolving Trends in Mobile Game Sphere
Apart from news of the notable (aforementioned) trend which surfaced only recently, there are other interesting developments to take note of as well. The older generation has been shown particular interest in gaming as well with 29% of them featuring as a part of the diverse mobile gaming population.
Another noticeable norm has been the emergence of casino and casual mobile or social games becoming as popular as console and PC games. With 46% of teenagers accessing games in their mobile devices the future holds the possibility of the emergence of more multiplayer gaming resources.