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Enterprise cloud storage business Box has announced a new HTML5 embeddable framework called “Box Embed” so more people can access Box’s service through other applications, the company said today.

Box helps businesses with their cloud storage and collaboration needs. It faces stiff competition from the likes of Google, Microsoft, Egnyte, and more, but it has still attracted more than 14 million users across 140,000 businesses. Box CEO Aaron Levie (pictured, left) has espoused the benefits of cloud storage and integrations for several years, and now Box Embed will help it potentially attract even more customers.

Box VP of Platform Chris Yeh said in a blog post:


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Box Embed is a new HTML5-based framework available today that makes it easy to embed the entire Box experience anywhere people work. Just grab a quick embed code from the sharing options to the right of any file or folder on Box, add to your website, forum or blog, and voila! – instant access to all the Box features you love, like uploads, search, comments, sharing, tagging coworkers and Box Edit for quick file edits. It even uses shared link permissions, so you can add or restrict collaborators on your content directly within Box Embed (plus rest easy knowing your files are safe).

By making it simple for our partners to build integrations using the HTML5 framework, we’re delivering on our vision of helping you work with all your important content and keep it centralized on Box – no matter where you work.

The updated versions of Box for NetSuite and Box for SugarCRM featuring the new Box Embed technology are available to customers this week, with the rest on their way soon.

The first 10 partners for Box Embed will be Concur, Cornerstone OnDemand, DocuSign, Eloqua, FuzeBox, Jive, NetSuite, Oracle, SugarCRM, and Zendesk.

Los Altos, Calif.-based Box has raised a staggering $287 million over several rounds of funding and is valued around $1.2 billion. Investors include General Atlantic, Bessemer Venture Partners, DFJ Growth, New Enterprise Associates, SAP Ventures, Scale Venture Partners, and Social+Capital Partnership.


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