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One problem iPhone app developers wrestle with is which ad network to sign up with. It can take a couple of weeks to switch ad providers because the app needs to be re-approved by Apple.
AdWhirl is what computer programmers would call a meta-network. Through AdWhirl, app makers can choose and change ad networks on the fly. They can even let AdWhirl auto-switch among networks, like a load balancer, to maximize the return on their ad inventory.
The company, which had previously run on angel funding, announced a million-dollar round of investment led by Foundation Capital and filled out by “several angel investors.”
AdWhirl recently claimed its top members were making $400 to $5,000 per day off their iPhone apps. One developer told FierceWireless that a free app he built was collecting more than $1,500 a day in ad revenue. You really could quit your day job.
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