Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here.


Looks like the rumors that Apple has bought the Zurich-based Faceshift, makers of motion-capture technology, were correct.

Techcrunch said today that Apple had confirmed the acquisition in a statement. MacRumors had previously uncovered strong evidence that Apple bought Faceshift back in August.

The price was undisclosed, per usual with Apple. With the exception of its $3 billion Beats deal, Apple typically scoops up smaller companies for their tech and their teams.

Faceshift was founded by a group of Swiss researchers who developed a process for scanning facial features to create avatars and other figures that capture a person’s facial expressions in real time.

It’s anyone’s guess what Apple wants to use the technology for. With the new Apple TV, and an expanded focus on gaming, maybe it will let people make super cool avatars for all their Apple gadgets.

Or maybe Apple is going to make mo-cap versions of Apple keynotes and then turn CEO Tim Cook into a Wookiee afterwards. I’m hoping for this.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn more about membership.