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“Don’t drink and tweet,” said every social media expert ever. However, BarTrendr just raised $1 million so you can share your night out with friends — and liquor marketers.
The iOS and Android app lets users share and access pictures, tags, ratings, and comments on local bars. It also gives all this “exclusive consumer data” to leading beverage brands and liquor marketing companies.
“We have the capabilities to tell brands specifically that a certain group of 26-year-olds with certain fashion preferences or friendship inclination favor certain drinks when in company of friends and what factors such as weather or ambiance are inductive to consumption,” said Devon Bergman, CEO of BarTrendr.
The app gained more than 600,000 users over the past five months. It’s described in Apple’s App Store as a “private social network” for users 17 and over.
BarTrendr’s description says you can “easily find and connect with your friends, share what you are drinking and tell everyone how awesome your night is.”
The funding round, aimed to expand BarTrendr’s existing service, was led by New York Angels and Menlo Park-based Band of Angels.
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