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Chill, the social video discovery startup, has closed an $8 million funding round to stay on top of ever-changing entertainment consumption behavior, the company announced today.

Chill started out as a video curation site that let people on Facebook watch what their friends were watching in real-time. It’s since morphed into something that leans more towards a Pinterest for video, allowing people to view recommendations. Chill has 18 million registered users and several major content partners, including TMZ and Jimmy Kimmel Live.

The startup plans to use the new capital to grow its development and distribution of Chill’s intelligent social video recommendation platform. The round was led by Kleiner Perkins Caufield & Byers and William Morris Endeavor, with participation from previous investors.

Founded in 2011, Los Angeles, Calif.-based Chill is a product of Namesake. The company has raised a total of $$9.5 million to date from 500 Startups, Science Media, Michael Arrington’s CrunchFund, Mike Jones, and Redpoint Ventures.

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