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While my inner child is disappointed that Criteo is not an online retailer of creepy crawlers, it’s still worth mentioning that the company raised $38.556 million (€30 million).

Criteo helps businesses get the most out of display advertising. Its algorithms generate a personalized display banner that shows online shoppers “the right ad at the right time with the right offer.” Instead of relying on search, it aims to put [your] desirable product directly in front of consumers and turn casual browsers into actual buyers.

It works with over 3,000 companies around the world, including Zappos, Hotels.com, and Expedia. It recently announced a partnership with Yahoo Japan, and today’s fourth round of funding partly goes toward expansion throughout Asia. It should also help build a new 100,000-square-foot facility for the company’s research and development in its home city, Paris.

SoftBank Capital led this investment, with participation from Yahoo Japan, SAP Ventures, Adams Street, and previous investors Bessemer. This brings the company’s total to just over $61 million. Read the press release.

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