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FlashSoft is announcing today that it has raised $3 million in funding for its software that improves data center performance. The software works with enterprise flash memory to determine which data should be stored in quickly accessible memory caches. The result is a 10-fold improvement in enterprise application performance.

Flash memory technology has been gaining ground in enterprise data centers because it can reduce the time it takes to fetch data from slower hard drives and other types of memory. That’s why sales of enterprise flash memory (solid state drives) are growing to 4 million units in 2015, up 50 times from 2010 numbers, according to market researcher Objective Analysis. The use of more flash in data centers has enabled enterprise flash memory companies such as Fusion-io to go public.

The company’s product is called FlashSoft SE, and it is commercially available today. Several customers are using it in critical business environments in data centers. The software gets around a couple of barriers. When used as primary data storage, flash memory cannot easily work with existing storage systems. Also, storing all of an application’s data on server-based flash memory is costly.

FlashSoft can get around these problems through virtualization technology. Among the customers trying out FlashSoft is Zenprise, a mobile service management provider for mobile phones. Zenprise saw a 10-fold improvement in application performance as a result of using FlashSoft, said Jay Gausch, manager of customer relations at Zenprise. That allows Zenprise to get by with fewer servers than it otherwise might.

Trion Worlds, another customer, used FlashSoft to eliminate delays from business intelligence gathered from its online games. Now the company’s analytics information runs faster than it otherwise would.

Thomvest Ventures led the first round of funding in Mountain View, Calif.-based FlashSoft. Other investors include Divergent Ventures, Bullpen Capital, and Accelerator Ventures. FlashSoft SE is available for free evaluation through a 30-day free trial program. FlashSoft said it is collaborating with software and storage firms including VMware, Microsoft, SanDisk Enterprise Storage Solutions, Virident Systems, LSI, OCZ Technology and Amax.

FlashSoft was founded in 2009 and has 12 employees. Rivals include makers of enterprise flash memory caching software, flash memory hardware makers, and storage vendors. Angel investors include Matt Ocko of Archimedes Capital and Paul Martino and Duncan Davidson of Bullpen Ventures.

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