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Flayr wants to change the way you online shop — starting with France.

It got $6.1 million in its first round of funding today to do so.

The company has created a part personalized shopping, part social network website where you can “discover” new fashions and buy them right on the site. Retailers and designers can set up their own areas on the website as well to interact with potential customers.

The Paris-bsaed company will use the funding to expand into Germany and the United States before heading to the rest of the world. It also plans to hire 50 employees to support these goals. It will also use the funding to continue developing its technology.

The investment comes from Candel and Partners, Merifin Capital, and C3P Capital.

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