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We get many books sent to VentureBeat, but today was the first time we had both a hardback and a paperback of the same book sent to one reporter.

Doesn’t seem like a huge deal, right? I mean, maybe they just wanted to give us options. Because sometimes you just can’t appreciate a flimsy book cover. You need something sturdy! But what if you’re going on the train and you want to pick up where you left off with a book that’s a little less hefty? Hello, paperback!

Sounds kind of like those reading apps where you put a book on your phone or PC and then it remembers your place no matter what device you’re on. But, no, this is some real new-age innovation here, people.

What does this have to do with funding? A word to the wise: don’t spend your funding on sending two sets of the same book. They will inevitably be stacked up under a Macbook Air to create a makeshift monitor.

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Instagram rival Mobli nabs $60M from Carlos Slim’s América Móvil

Social photo service Mobli has raised a handsome new $60 million round of funding, the company announced today. Mobli is a real-time visual media platform for iOS, Android, and Windows Phone where users can share photos and videos from their smartphones — basically a direct Instagram competitor. Founded in 2011, the Israel-based startup has raised a total of $88 million to date from Kenges Rakishev, América Móvil, and a sprinkling of celebrities. Read the full story on VentureBeat.

Restaurant search service Zomato devours $37M to fuel global expansion

First up, India; next stop, the world. Conceived in 2008, Zomato‘s mission is well under way — and the company just received $37 million in new funding from Sequoia Capital and existing investor Info Edge to fuel future expansion, bringing its total investment to $53 million. The New Delhi-based restaurant search service, which has a major presence in India and the United Arab Emirates, on Wednesday launched in Brazil (Sao Paulo), Turkey (Istanbul, Ankara), and Indonesia (Jakarta). Read the full story on VentureBeat.

Gainsight uses data to help you keep your customers happy

Customer retention is the difference between life and death for subscription businesses. Gainsight has closed $20 million in funding to help businesses keep their customers. The company uses data analytics to eradicate churn. Bain Capital Ventures led this round, with participation from existing investor Battery Ventures and new investor Summit Partners, which brings its total capital raised to $30 million. Gainsight is based in Mountain View, California. Read the full story on VentureBeat.

Appboy raises $7.6 million to help you make your app’s users stick around

To encourage the 46 percent of people who stop using an app one month after downloading it to stick around, Appboy helps app publishers profile each user, segment them into groups based on how profitable they are likely to be, and hit them with in-app messages, emails, and “news” to encourage them to keep using your app. The company has raised a $7.6 million series A round to support its ”mobile relationship management” system. Funding was led by Icon Venture Partners, with additional investment from IDG Ventures and Buddy Media CEO Mike Lazerow. Read the full story on VentureBeat.

Gain raises $2.14 to make you bigger, badder, buffer

Gain Fitness has raised $2.14 million in its first round of funding for its library of fitness apps. Gain powers a “digital trainer store” that provides professionally-designed, customizable workouts to people exercising at home. They can mix and match programs and track their progress. InterWest Partners and Seraph Group contributed.

Granify raises $1.5M make all online stores convert as well as Amazon.com

Ecommerce optimization company Granify has raised $1.5 million in seed funding to reduce shopping cart abandonment on big retailers’ sites. Granify uses big data analysis — and what it calls artificial intelligence — to identify the danger points for retailers when customers are about to leave a transaction, and offers contextually-relevant messages and offers when it appears that the retailer might be about to lose a sale. Investors include Peter Thiel’s Valar Ventures, BDC, Extreme Startups, and numerous angel investors. Granify is based in Edmonton, Alberta. Read the full story on VentureBeat.

Pinterest analytics outfit Tailwind scores $1M

As Pinterest’s platform grows, so does the potential for gathering insights from it. Tailwind, a company that has developed a software-as-a-service Pinterest analytics platform, announced today that it has raised $1 million in seed funding from i2e, Seedstep Angels, and others. The Oklahoma City-based company’s platform lets you track the impact of your Pinterest followers, including their likes, repins, and comments, and it also lets you glimpse metrics like overall fan and content engagement. Read the full story on VentureBeat.

AddSearch nabs $650K for ‘modern’ website search 

AddSearch, a Finland-based startup developing a search tool that serves up content from specific websites, raised a $650,000 seed round from Vision+, Tekes, and the company’s founders on Wednesday. The product will launch next week after more than two years of development, according to the company.  “It takes only one line of code to install AddSearch on a website,” said Antti Ala-Ilkka, founder and CTO of AddSearch, in a statement. “Website owners can fully control which pages and keywords are most important in the search results, allowing them to surface business-critical information to the users.”

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