Funding Daily: Analyze it

So, we’ve got all this data out there. We collect it, we store it, we think it’s awesome and we boast about all the types of stuff we now know. But when it comes down to it, to really know it, we’ve got to analyze it.

That what investors were thinking today when they put their cash into companies like the ones below. MyBuys takes that data and help businesses make sure their products are reaching the people who would be interested in them. If it actually works, can you say, ca-ching? And Visual.ly doesn’t just analyze the data, it makes it beautiful through its graphical renderings of data.

Veritrix might be the odd one out here, though it does collect a lot data — that is, your face and your voice every time you log in to your company’s system.

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Veritrix takes authentication to the next level by recording your image and voice, gets $2.4M

Veritrix believes that you’ll only be able to truly “authenticate,” or know who’s logging into your system by physically identifying them. The company raised $2.4 million in a funding round today, according to a filing with the Securities and Exchange Commission. eritrix’s software as a service product, which it calls the Sovay Sever, makes sure that the person logging in is really the person in the chair by taking video and voice recordings of the person to let them in. That is, you can your traditional login and password combination, but then the Sovay Sever will step in and make the person record a statement through the computer’s webcam. Read the full story on VentureBeat.

Data visualization startup Visual.ly grabs another $2M to take on ad agencies

Big data may be cool, but it’s not pretty. Visual.ly, a startup focused on data visualizations and infographics, has raised a new $2 million round of funding, the company has confirmed to VentureBeat today. Visual.ly’s platform is like a “basecamp” for design projects that want to utilize big data from multiple sources. It’s clients (brands, businesses, and news organizations) subscribe for access to the platform, which can match them with Visual.ly’s community of over 55,000 designers. Once matched,the designer and the client work together using the platform, with Visual.ly’s team acting as a project manager. Essentially, it answer the question of what do to for companies after they’ve hired a designer and don’t quite know what to do next. Read the full story on VentureBeat.

MyBuys gets $1M to watch your customers and predict the products they’ll want most

MyBuys works with retailers to follow customers around the Internet and provide them with advertising and opportunities to interact with not just your brand, but the specific products MyBuys believes they’ll want. The company’s technology looks at your customers’ behavior, such as whether they interact with emails, click on advertising, abandon their shopping carts, what items they like, what prices they’re willing to pay, and what they’ve bought in the past. After compiling that data, it pushes out the products it deems most likely to get purchased through email promotions, advertising, and even snail mail. The company raised $1 million in funding, according to a filing with the SEC and is backed by Palomar Ventures, Lightspeed Venture Partners, and RHO Ventures.

Analysis image via Shutterstock