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Google is in the final stages of acquiring visual search and e-commerce firm for more than $100 million, according to a report in Techcrunch.

Citing multiple sources, Techcrunch said the acquisition looks like it will happen, though it isn’t clear why Google is interested in, which has a visual search technology. Perhaps Google wants to experiment with a new kind of search technology that appears to be getting traction. It isn’t clear if Google already has similar technology.

Munjal Shah, chief executive of, declined to comment to Techcrunch. was founded by Shah and Burak Gokturk in August, 2004. raised nearly $50 million and started applying computer vision and learning technology to online fashion purchases. You can search for a red high-heeled pump on, and it will return a variety of applicable results to you. has also launched, and Investors include Blue Run Ventures, Crosslink Capital, Bay Partners, Leapfrog Ventures, and Menlo Ventures.

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