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Mobile marketing startup Kahuna has taken $11 million in funding, the company announced today.

Sequoia Capital is responsible for the round. Sequoia partner Omar Hamoui, the founder of AdMob, has joined Kahuna’s board of directors.

The company focuses on automating certain mobile ads and offers. Its products “provide unprecedented insights into the effectiveness of mobile marketing campaigns, allowing marketers to deliver the right message at the right time to grow app usage and revenue.”

Current Kahuna customers include Yahoo, 1-800-Flowers and the New England Patriots.

“Kahuna has developed a sophisticated solution for marketers, combining best practices with automation. It has leapfrogged every other vendor to create the gold standard in mobile marketing automation,” said Hamoui in a statement on the news.

“[Founders] Adam, Jacob, and their team focused on applying innovative technology to one of the marketing industry’s biggest pain points — mobile engagement. The result has been rapid adoption by mobile leaders who understand what a substantial difference Kahuna can make in determining the success of mobile marketing efforts.”

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