Keek has eked out an additional $7 million in funding to support the promising growth of its web and mobile service for sharing 36-second video clips.

Keek plays in the crowded but still nebulous sandbox of services betting that mobile users will soon trade in photo sharing for video posting. The social network encourages users to post short video updates, called “keeks” and follow or subscribe to the updates of other users.

The Toronto-based company, founded in 2011, released its video-sharing apps for iOS and Android in March. Keek users have created a total of 6.4 million videos to date, but are now posting 66,000 videos per day. In August, Keek racked up 21 million visits and 250 million pageviews.

“We are committed to delivering the fastest, most engaging social video experience,” Keek CEO Isaac Raichyk said in a statement. “This new funding will allow us to keep the momentum going, accelerate product development, scale the infrastructure, and expand globally.”

Keek’s latest round was led by Cranson Capital Securities, and included participation from Pinetree Capital and Whitecap Venture Partners. The startup has raised more than $12 million to date.

Photo credit: Chris JL/Flickr

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