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Enterprise gamification startup LevelEleven has raised $500,000 in new seed funds to motivate sales people around the world.

Detroit-based LevelEleven offers software that makes sales and selling a game. The company’s flagship product is ContestBuilder, which pushes sales people with a leaderboard, has them mark completed tasks, dangles potential rewards for the top sales people, and more. ContestBuilder is the most popular gamification app on the Salesforce AppExchange.

The company said its approach to sales gamification has helped bring in a lot more customers, and clients have nearly tripled from 25 to over 70 during the past six months. Customers include Comcast, Concur, Delta Airlines, Dyn, Good Technology, Kelly Services, and OpenTable.

LevelEleven raised $1 million back in October, bringing its total seed funding to $1.5 million. The seed funding was led by Detroit Venture Partners, with participation by Hyde Park Venture Partners, The First Step Fund, and private equity investor Rick Inatome.

“Over the past quarter we’ve made huge strides in establishing our brand, further developing our software, and acquiring new customers, so the timing was perfect to secure additional funding,” LevelEleven CEO Bob Marsh said in a statement. “Having the support of such prominent investors is a real validation of the work we’re doing to help motivate employee behavior in the enterprise sales and CRM space.”

Check out the video below for more on LevelEleven.

Screenshot via LevelEleven/YouTube

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