LinkedIn analytics startup raises $3.2M

PeopleLinx, a startup that makes LinkedIn engagement and analytics software, has collected a $3.2 million round of funding to continue its growth among the Fortune 1000.

This is the company’s first institutional round of funding; it was led by Osage Venture Partners with participation from Greycroft Partners, MissionOG, and a handful of angels. In fact, the startup said via email that the round was oversubscribed.

In a nutshell, companies can use PeopleLinx to improve hiring activity (as well as sales and marketing) via LinkedIn. The software helps them set specific goals and corresponding metrics, then meet those goals using customized scores and reports.

And then, there’s online reputation management to think about. Large companies have tens of thousands of employees, many of them with a LinkedIn presence. And all that adds up to a lot of user-generated data about the company itself.

“LinkedIn has become the leading search tool for information about people and the companies they work for,” said Greycroft partner Ian Sigalow in a statement on the news.

“PeopleLinx is … helping our customers represent themselves online and manage their online reputations. The opportunity for PeopleLinx to create value for the enterprise within LinkedIn is similar to what we saw Buddy Media do in the early days of Facebook.”

PeopleLinx was founded in 2009 by former and early LinkedIn employees. The startup is based in Philadelphia. Its clients include the Mandarin Oriental Hotel Group, the Direct Marketing Association (both internally and for its clients), and credit company Experian.

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