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Amazon Web Services visualization startup MadeiraCloud has raised $1.5 million from Sequoia Capital its first round of funding with the promise of helping developers better understand how their applications fit into the cloud.

MadeiraCloud offers a relatively painless drag-and-drop tool for designing, provisioning, monitoring, and managing an application stack and cloud resources inside AWS. The company launched its public beta in June 2012 and claims to service small startups all the way up to teams within large enterprises. It now oversees management of more than $25 million worth of AWS resources.

“Humans are visual and we struggle to get to grips with conceptualizing large, complex deployments,” MadeiraCloud cofounder and CEO Daniel O’Prey (pictured, right) told VentureBeat. “By managing our infrastructure the same way we design it, we can easily keep up to date with what is what and how things are set up so we are more efficient with our time and can more easily spot waste.”


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At present, O’Prey believes the AWS Console is actually the company’s biggest competitor, but he says Amazon doesn’t provide a good enough user experience. When the company expands its offering, it would eventually like to compete with multi-cloud management solutions like RightScale. He describes solutions like RightScale as “extremely powerful but extremely hard to use and often require human support.”

The new funding will go toward hiring more development and sales employees and establishing a marketing office in the San Francisco area. On top of the funding, the company also announced it has added full support for Amazon Web Services’ Virtual Private Cloud.


Photos via MadeiraCloud

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