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Many of us are intimately familiar with the rigmarole of personal online-reputation control, especially as the 2011 holiday party season comes to a close. We know to delete any tipsy tweets and comb through Facebook to un-tag ourselves in embarrassing party photos.

Just like you, your business has a online reputation to worry about, and maintaining it takes work. For all companies, from hip startup to old-school enterprise, paying attention to online feedback is incredibly important. More than 92 percent of adult consumers will look up a review online before paying for a product or service, and one wisp of negative commentary can have big repercussions.

There are a few steps every company should take to optimize its rep. To monitor what’s said about your company on social media sites, consider using a social search engine such as or

Since you can’t usually remove negative content posted by third-parties from the Internet, you want to make sure the best possible information about your company surfaces first in online searches. That requires solid search engine optimization (SEO) for your website, online profiles and press releases.

Just as important as monitoring what other people say about your business is being mindful of what content your company puts online. To build a good online reputation, you need to have well thought-out blog posts and a smart social media strategy. Set high standards for internal communication as well, since you never know when a jokey all-staff email could end up posted online for everyone to see.

Here are some more tips to help your company craft and maintain a healthy, flattering online reputation:

Graphic courtesy of KBSD Digital Agency

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