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ShareGrid, a marketplace service that allows young urban creators — also (not really) known as Yuccies — to rent insured cameras and production equipment, announced today that it scored its first million round.

Led by MHS Capital* and media production company Archer Gray, ShareGrid hopes that this seed investment will allow it to expand in the United States.

The capital will also be used to launch the startup’s newest feature, ShareGrid Hubs — physical locations in which users can meet to drop off and pick up equipment.

Founded in 2013 and launched in 2015, and with offices in Los Angeles and New York, ShareGrid says it already has over $100 million worth of gear listed and more than 12,000 members.

“As producers, we have experienced first-hand the inefficiencies and challenges of renting gear that ShareGrid’s platform solves,” said Archer Gray Ventures partner Vinay Singh. “We are thrilled to support their growth, which we see as an important step in making production sustainable for both creators and equipment owners.”

*Editor’s note: MHS Capital is also an investor in VentureBeat.

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