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We heard about the news from a tipster, and a Quova spokesperson confirmed the deal. The financial details were not disclosed, but Quova will continue to operate from its Mountain View, Calif. headquarters as a subsidiary of Neustar.
Founded in 1999, Quova helps online retailers, government agencies, and other organizations determine where their website visitors are located. That allows them to improve search results, fight online fraud, regulate digital content, and deliver geographically targeted advertising. Originally distributed as traditional software, Quova launched a Web-based version of its service in 2008.
The company has raised about $38 million in funding from Sequel Venture Partners, IDG Ventures, Mobius Venture Capital, and others.
Neustar, meanwhile, is a publicly traded business. The official description on the website is a bit hard to parse, but basically the company has amassed large databases that include telephone numbers, area codes, and website addresses — it’s the authoritative directory for the .us and .biz domains.
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