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Oracle has agreed to buy social media monitoring startup Collective Intellect, further showing that it wants to own the social management space after recently agreeing to buy Vitrue for $300 million.

In light of Salesforce’s recent purchase of Buddy Media for $689 million and Oracle’s prior buy of Vitrue, there is clearly a battle brewing for social media monitoring, CRM, and management tools. Salesforce also has Radian6 in its pocket.

Collective Intellect offers cloud-based apps to help businesses turn social conversations into intelligence, marketing campaigns, customer service, and sales leads. Oracle says it will integrate Collective Intellect with Oracle’s SaaS products and social platform.


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“Gaining intelligence from consumer conversations across social media, and knowing customers’ intentions and interests helps organizations create better products and deliver better service,” said Thomas Kurian, executive vice president of Oracle Development, in a statement. “Collective Intellect’s leading cloud-based applications for social media monitoring, combined with Oracle’s social relationship platform offers a complete social experience to our customers.”

Boulder, Colo.-based Collective Intellect has raised about $14 million in funding to date from Appian Ventures, Croghan Investments, Crawley Hatfield Capital, and Grotech Ventures. The terms of the Oracle buy were not disclosed.

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