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em4Data center power-saving software company Power Assure has pulled in a $13.5 million funding round led by strategic partner ABB in addition to previous investor Draper Fisher Jurvetson, the company announced yesterday.

“The data center market continues to grow at 8 to 12 percent per year. However, it is becoming constrained by the availability of power, especially in high density areas where space is a limitation,” said Tarak Mehta, Head of ABB’s Low Voltage Products division in a statement.

Managing large scale data centers is a cumbersome task when combined with powering multiple computers on one physical server, cooling costs and more. Power Assure attempts to tackle enterprise- to government-size data center management issues, such as dealing with large amounts of collected data, including information on a server’s own performance. The company provides software to track and analyze this data, allowing data center managers to make better decisions on how to run their servers more efficiently as well as how to optimize usage to save power and free up server space.

The funding will be used to increase marketing and sales efforts. The company will also invest in product enhancements for its energy management solutions.

Power Assure is headquartered in Santa Clara, Calif. The company has raised $28.75 in total from investors ABB Technology Ventures, Draper Fisher Jurvetson, Good Energies, Point Judith Capital. The United States Department of Energy also provided Power Assure with a $5 million match-funding grant.

[Photo courtesy of Power Assure]

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