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Consumer-facing telemedicine platforms seemed to be coming out the woodwork last year, and funding for the technology was abundant.

However, some investors say that the smart play is telemedicine platforms that are tightly integrated with employer benefits constructs.

Sherpaa makes one such platform. It acts as an overlay on top of the insurance plans that HR departments offer employees.

The company has now raised a $2.25 million round, bringing its total funding to $8 million. The investors are O’Reilly AlphaTech Ventures, Softbank, and Draper Associates.

Sherpaa gives employees access to physicians 24/7 through phone or asynchronous text communication. It also provides “insurance navigators,” human representatives who can help answer any questions employees may have about their plan.

The whole idea is to provide more technology and more information so that employees don’t always default to making a doctor appointment and taking time off work to get there.

The company was founded in 2012 and says it’s now serving more than 100 customers, including Tumblr and Etsy.

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