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Mobile marketing platform Singular just raised $5 million in seed funding to automate the way advertisers place and track ads.

The company’s SaaS is supposed to replace the clutter of multiple marketing tools with a simple interface. Workflow management, analytics, and predictive tools are all located in a single dashboard — hence the name. The company says the software processes and cross-references marketing data from a spectrum of sources, including app stores and ad networks.

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Singular’s mission to simplify mobile marketing is not original; it’s shared by countless other marketing and ad-tech startups, including AppsFlyerEngageClick, and Bislr.

General Catalyst Partners, which has backed notable startups like Airbnb and SnapChat, funded the round. The money will be used to launch Singular’s platform out of beta.

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