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planeConsumers these days expect their favorite brands to tell a story, and Skyword helps them tell it. Skyword has announced closing $6.7 million in growth financing for its content marketing solutions.

This Boston-based startup provides agencies, brands, media, and retail customers with a platform to publish and effectively distribute content. It has a database of more than 20,000 professional writers that publishers can use to recruit and manage freelancers and keep track of workflow.

“The art of content marketing is in the beauty and quality of the writing itself – its voice and ability to speak to an audience in a personal and compelling way,” the company said on its site. “To excel at the science of web content creation, you need a technology framework to adhere to the 3 Ses of successful content.”

The three in question are “searchable, snackable, and shareable.” Once content is created, Skyword recommends keywords and suggestions for SEO and provides built-in tools for sharing across social media. Skyword also includes analytics so publishers can track marketing and writer performance, social media metrics, and search engine rankings and make editorial decisions accordingly.

Clients include IBM, MarketWatch, and Cox Media Group led this round which will expand the team and help the company meet increasing customer and partner needs, “as content marketing becomes an integral part of brand marketing initiatives.” Skyword was founded in 2010. This brings its total capital raised to $12 million.

Photo Credit: Mike Cogh/Flickr

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