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Play sports, be a better person — there are decades of research (and countless movies) that support this claim.

However it is not as simple as running around a field with a ball. Sports teams, like a business, require organization and communication to function, which is where TeamSnap steps in.

TeamSnap has scored (get it?) $7.5 million for its team management software.

IMG_1706“Anyone who has ever been a part of a sports team knows scheduling and managing things like who’s bringing the snacks, paying for jerseys, updating medical forms, and availability can be a headache and very inefficient,” CEO David DuPont told VentureBeat. “Most teams are using wonky workarounds like emails and texts to manage their teams. There are no companies managing this vast market.”

30 to 40 million children get involved with organized sports over the course of a year. There are millions of teams and coaches, as well as adult intramural leagues.

TeamSnap has features for setting up a team homepage with updates and announcements, a team roster with contact information, scheduling tools, messaging, photo sharing, tracking team expenses and payments, a statistics engine for game data, and (most importantly) digital sign up sheets for snacks.

The company now has 5 million customers around the world and is growing fast on mobile.

Playing sports is an important part of childhood. Studies have shown that sport plays a positive role in youth development, improving academic performance, physical health, and self-esteem, as well as reducing behavioral problems, and teaching teamwork, discipline, and leadership skills.

These benefits are widely known, which is why so many kids play sports and why so many parents get involved in their kids sports team.

TeamSnap’s business runs on a freemium model — basic plans re free, but premium plans cost depending on how many teams and players you manage.

The Boulder-based company will use this investment to accelerate its growth. This brings its total capital raised to 11.86 million to date. Foundry Group led the round, with participation from existing investors Torstar, Trinity Ventures, Toba Capital, and Harris Baron.

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