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Since you can put computers into basically anything these days, it’s no surprise that a baker’s scale is getting one too. Say goodbye to runny cupcakes and flat souffles.
Drop, the smart baking scale that opened up for pre-orders back in June, is announcing today that it has raised $2 million in seed funding to save as many baking students as possible from embarrassment.
The scale connects to a mobile app and helps you measure exact amounts of the ingredients you need for your recipes. As for the app, it contains recipes and leads you through them with pictures and directions.
Drop is not the only connected kitchen device, or even the only smart scale around. Google Ventures-backed The Orange Chef released its smart cooking scale last year and is planning to connect more kitchen devices as well. And there are plenty of crazy kitchen gadgets on Kickstarter and elsewhere. But out of all the connected kitchen device startups, Drop stood out the most, said Chris Evdemon, an investor with Innovation Works, which was looking to invest in this space.
“I was particularly impressed, not so much on the scale itself … I was particularly drawn to the user interface and the overall user experience,” Evdemon told VentureBeat in an interview.
Though Drop’s scale hasn’t shipped yet, the company is already looking into the future. It’s planning on releasing at least two or three more devices in the next 12 to 18 months, according to Evdemon.
It also has some bigger plans for the scale (and its next devices) on the software side. Although baking can be quite a fun activity to do alone, Drop will be adding features to its app to make it more social. These could be sharing of photos or recipes, features that enable folks to bake together, and so on.
Frontline Ventures and Innovation Works co-led this round, with PCH, Vegas Tech Fund, and WI Harper Group also participating.
The company will also be ending its promotional pre-order price of $80 on Oct. 19, bumping it up to $99 after that.
Drop was founded in 2012 and is headquartered in San Francisco, with an office in Dublin, Ireland as well.
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