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Sales startup Outreach announced today that it scored $17.5 million for its latest funding round. Trinity Ventures led the investment, followed by Microsoft Ventures.

“Outreach is the first data-driven platform for business sales communication, helping sales teams to achieve a 3 [times] increase in lead to opportunity conversions,” the startup explained.

Trinity’s Karan Mehandru joined Outreach’s board as part of the deal.

Outreach has raised at least $30 million in funds, including a $9.2 million investment led by Mayfield Fund in October 2015.

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