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Customer experience management startup Vital Insights has raised $20 million in a growth-focused first round of funding, the company announced today.

Vital Insights offers various customer experience management (CEM) solutions for desktop and mobile devices that help track customer satisfaction and happiness. It claims to have patent-pending process for altering staff of “unhappy customers in real time.” The company is now one of the most-used CEM vendors for the auto industry, with its flagship Foresight product attracting more than 125,000 users across more than 4,000 auto dealers.

“Developing a user-friendly and highly advanced CEM platform for tracking and improving the satisfaction of a company’s customers is instrumental to the future of customer loyalty and retention,” Jason Tryfon, the president & CEO of Vital Insights, said in a statement.

The round of funding was led by Bregal Sagemount, a $500 million private equity fund that makes investments between $15 million and $150 million in high-growth companies. Gene Yoon, managing partner at Bregal Sagemount, will join the company’s board of directors.

Mississauga, Ontario, Canada-based Vital Insights was ranked on the Deloitte Technology Fast 50 for 2010 and 2011 as one of the fastest growing tech companies in Canada. The company also has offices in Phoenix, Arizona, and Germany.

Photo credit: Vital Insights

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